Love them or loathe them, super-celebrities like Justin Bieber and Kendall Jenner have a whole lot of pull when it comes to promoting merchandise. From lip kits to underwear. celebrities can sell just about something if sufficient people are convinced throwing down funds will get them one particular baby phase closer to greatness. Designer Calvin Klein is aware of this certain kind of advertising and marketing ploy, which explains why his brand’s celebrity-filled #MyCalvins campaign has boosted the company’s initial quarter revenue. Calvin Klein’s mother or father firm, PVH Corp. announced in a statement on Thursday that the brand has seen a 13 percent boost in product sales. which is larger than it anticipated. According to PVH Corp. CEO Manny Chirico, the surprising development of the North American wholesale company can be attributed to the consideration sparked by its underwear alone. That implies racy ads featuring Jenner’s caboose and the Biebs’ package need to have paid off — Massive time. That does not suggest Calvin Klein has been able to avoid controversy, even so.
The brand just lately landed in scorching water after releasing an up-skirt shot in its most current campaign. Guess you can’t win ’em all — unless of course you’re exploiting celebrities, that is.